The South Asian diaspora of late has been gaining in visibility. The Office and Parks and Recreation introduced a mass audience in the US to Mindy Kaling and Aziz Ansari, who have now also gone on to headline their own shows The Mindy Project and Master of None, which challenge viewers to re-think assumptions about identity and how it is represented in media.
South Asians are often pigeon-holed as either doctors, math geeks and lawyers or as convenience store clerks, taxi drivers or call center employees. The reality, obviously, is more complex. And thankfully that complexity is finally breaking into mainstream public consciousness.
Enter .desi, the TLD for the South Asian community, whether born on the Indian subcontinent or far from it, .desi is for anyone who identifies with the South Asian identity.
And from October 16 until December 31, .desi is half-price. That means that a .desi name that’s normally $23.14 per year at A rates will be just $11.57 per year*.
So this fall is a great time to celebrate Desi identity with a .desi domain.
Register a .desi?
*Prices in USD. See .desi price page for local prices (including INR).