The new domain ending .forum will soon be available! The Sunrise phase, only available to owners of a brand name registered with Trademark Clearinghouse (TMCH), will run from November 16 through December 16, 2020 at 8:00 AM Pacific (16:00 UTC). Preorders are already open! Maximize your chances at registering the domain name you want.

Why register a .forum domain?

Forums, whether physical or digital, have an essential role to play for businesses, a role that’s even greater in this time of global pandemic. In particular, they help you:

  • Create a link with your community
  • Humanize your brand
  • Collect valuable customer feedback
  • Relieve support by answering some support requests
  • Improve SEO naturally

Creating a dedicated .forum domain can therefore be the starting point for a more developed marketing strategy that grows along with your business.

Gandi Corporate Services’ advice

The registry for .forum has not imposed any eligibility requirements, which does mean it runs a higher risk of cybersquatting. The possible advantages mentioned above are also reasons to falsely register a .forum domain. Registering in the Sunrise period allows you to protect your domains, so much as your chances for registering your domain diminish over the course of the different release phases. One particularity of .forum is that it actually costs less to purchase in the Sunrise phase than General Availability ($452.13* versus $1,042.08*). Now’s the time to get your .forum domain!

For more information, feel free to contact your account manager or write us at

*Prices in USD.