We assure you, this post contains no horrific-sounding portmanteaus about contentious referendums. And the only argument—economic or otherwise—we’re going to make here goes like this:

From 1 July to 31 July (midnight to midnight UTC), domain name creations for .eu domains will be half-price. That means €6.00, £5.00 or, if you’re so inclined, $7.50.

Get a .eu?