Consider this your reminder to step away from your computer for a at least a few minutes today and do something spontaneous, unexpected, and purposeless.

Neuroscience tells us that we need a little novelty in our lives to keep our amygdalae pumping out dopamine. Otherwise, you might end up like the proverbial Jack after all work and no play.

All of that is to say: isn’t it about time you had some .fun?

And now you don’t even have to get up from your computer. You can order your .fun today. For instant gratification, you have to have a trademark registered with TMCH. If you do, you can have your .fun between today, January 23 at 4:00 pm UTC (8:00 AM PST) and April 2, 2017 when this TLD is in the the Sunrise phase. Domains in this phase are available for for $565.20 per year*.

If not, order some .fun for the Landrush phase, which will take place between April 2, 2017 and April 5, 2017. Domains bought in the Landrush phase are available for $164.80 per year*.

Finally, if you’d rather have .fun at regular prices, you can wait until April 5, when .fun enters the GoLive phase, though you can order in this phase now. Domains in the GoLive phase will be available for $28.87 at A rates*.

But to make things a bit more entertaining, .fun domains in the GoLive phase will be on sale from now and until June, 5. Meaning: you can pre-order your .fun now and have  get yours on promo for just $12.99 per year*.

Having .fun yet?


*Prices listed in USD. See .fun page for local pricing.