Free email service providers, whether attached to a particular ISP or more general free mailbox providers are great. The fact that it’s now so easy to get an email address has made email one of the most reliable ways to contact someone or be contacted.
With your own domain, though, you can create email addresses with credibility.
Whether you put it on business cards, billboards, resumes, or social media, it’s not just for appearances that an email address can be more credible.
Any scammer can easily set up an email address with a free email provider. If you use that kind of service, people running into your brand for the first time might not think you’re a legitimate business or will at least think you’re untrustworthy. Big brands and large organizations all have their own domain names and have all their email @theirdomain.tld, so doing the same helps you look like a serious online entity.
When you use your own domain for your email address, you don’t have to worry about your name being “taken” already. To have a serious, professional email address, it’s best to go with one of several variations of your name, like email@example.com or firstname.lastname@example.org. You could even create your email to fit the purpose of the address, for example email@example.com or firstname.lastname@example.org. Just avoid using a nicknames (like email@example.com).
Stay tuned for future entries in our Domain name guide series!